Peter Saville
Seeing and feeling
Interview with Peter Saville
January 2021
1. Asking the question to define design and attitude is quite a broad start, but maybe you can give a brief answer to clarify your point of view.
What I see and equally what I don’t see, acutely effects how I feel. This feeling about the world around me could be described as an attitude
2. What does it mean to have a position in design? Are you driven by a position or an attitude?
A position could best be described as; practice within the boundaries of one’s principles (the given design field will determine both the opportunities for and the limitations of one’s position). I am driven by how I feel about the potential within a given situation (it is important to recognise that communications design is exclusively a “given” situation)
3. Do you think it is important to have an attitude when working within the field of design?
Design is a vocational pursuit and as such if we equate attitude with feelings — it is intrinsic
4. How does your position affect your working process & methodology?
One’s working process is symbiotic with one’s principles (position)
5. Do you think nowadays designers are still considering their position?
A lifestyle choice is not necessarily a vocation
6. Are you interested in people understanding your work, how and what you think?
It is encouraging to be understood but effecting change constitutes legacy
7. Can you send me an image which emphasises your attitude and substantiate your choice?
The symbiotic relationship between seeing and feeling
Peter Saville
Seeing and feeling
Interview with Peter Saville
January 2021
1. Asking the question to define design and attitude is quite a broad start, but maybe you can give a brief answer to clarify your point of view.
What I see and equally what I don’t see, acutely effects how I feel. This feeling about the world around me could be described as an attitude
2. What does it mean to have a position in design? Are you driven by a position or an attitude?
A position could best be described as; practice within the boundaries of one’s principles (the given design field will determine both the opportunities for and the limitations of one’s position). I am driven by how I feel about the potential within a given situation (it is important to recognise that communications design is exclusively a “given” situation)
3. Do you think it is important to have an attitude when working within the field of design?
Design is a vocational pursuit and as such if we equate attitude with feelings — it is intrinsic
4. How does your position affect your working process & methodology?
One’s working process is symbiotic with one’s principles (position)
5. Do you think nowadays designers are still considering their position?
A lifestyle choice is not necessarily a vocation
6. Are you interested in people understanding your work, how and what you think?
It is encouraging to be understood but effecting change constitutes legacy
7. Can you send me an image which emphasises your attitude and substantiate your choice?
The symbiotic relationship between seeing and feeling